Hyu, which stands for rest in Korean, is where we find our solace to create
Committed to creating exceptional products with high-quality craftsmanship, Hyu is a platform to create and exist for like minded individuals. Introduced at the end of 2019, Hyu is family run and mainly specializes in handcrafted leather goods from full grain vegetable tanned leather. Infatuated with the beautiful patina process that comes from continual use, every product is designed for longevity to showcase a personal journey. Each piece is carefully crafted with attention to detail in mind.
Role : Creative Director + Designer
Contribution: Product design / Branding / Digital
Packaging inspired by and juxtaposed with Korean folklore and traditional hand pressed paper.
Foundation & Ethos
“As second generation Korean Americans, we’re proud of our heritage and upbringing here in the United States. Like many other immigrants who grew up here, we’ve had our ups and downs. We’ve adjusted to societal views, cultural norms, and racial tones. We’ve adjusted to “normal” cafeteria foods and “expected” behavior. We’ve adjusted, but aren’t swayed from our identity. Our journey has shaped us into the people we are today, and we are proud of that.”
